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Media Business Intelligence is Decentrix, Media Business Intelligence is BIAnalytix, Media Business intelligence is our focus, Media Business Intelligence is our total business
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Media, Entertainment, Telecommunication and Advertising Agencies businesses today are overwhelmed by the challenge of the large amount of data they collect about their business on a daily basis and their inability to readily access that data in a meaningful and strategic way. BIAnalytix™ Media Business Intelligence Solution was purpose built to solve this problem and leading media/advertising companies today are gaining a competitive advantage by using the power of BIAnalytix™ to rapidly access this wealth of information to make better decisions, improve their business processes, and increase the bottom line. |
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BIAnalytix™ Media Business Intelligence is fast and intuitive. Its speed is analogous to web based search engines that we all use and have become dependent on over the past decade. The result is to provide media specific business analysis at your fingertips when you need it to reveal knowledge and insights about the business that would otherwise be unknown or simply too hard to find. This translates to a competitive advantage in the marketplace that ultimately separates your corporation from your competition.
BIAnalytix™ Media Business Intelligence provides a very rapid way of combining, accessing and analyzing large amounts of information on audience, media planning, campaign performance, sales, inventory, web revenue and visitors, IPTV, VOD, programming rights and distribution, as run statistics, customers, accounting data and more. This information and intelligence is presented in a meaningful way to executives and business decision makers in "Dashboards" that not only display the performance and trending of the business, but also allows filtering, slicing and dicing of the data in real time. This same information can be securely pushed on request to multiple platforms including desktop PCs and mobile devices such as smartphones and iPads.
The Key Performance Indicators (KPIs)
of the business are represented in simple to read graphs and tables that are accessible by executives 24/7 through a secure corporate web portal (MPort™). These graphs and tables allow drill down to any level of detail in a matter of seconds, not hours, days or weeks, as with old reporting methods. Decentrix provides an established group of KPIs that are standard performance indicators for the industry and these can readily and easily be customized and built on to expand the breadth of analysis.
A "quick start" is achieved by utilizing our pre-established and proven BIAnalytix™ media specific ETL called METL™, our media/advertising specific data warehouse called MStar™ and our media specific OLAP Cubes called MCube™. Decentrix's executive and consulting team has many decades of technology experience in the broadcast, cable MSO, cable network, satellite operator and advertising agency markets in providing media planning, campaign performance, sales analysis, traffic, scheduling, programming, and financial systems and many decades of technology experience in the deployment of web based site development and analytics. We are uniquely positioned to deliver media specific Business Intelligence (MBI™) since we not only understand the analysis of traditional media data, but we also understand the implications of the convergence of traditional media and the Internet.
Our consulting team works with media executives in the implementation and the training of staff to complete a working solution within just 90 days from the first extract to our media data warehouse Star Schema MStar™
(after any historical data has been loaded).
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The Decentrix BIAnalytix™ toolset provides powerful tools for each component of the Media Business Intelligence (MBI™) solution:
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METL™ - Media Extract, Transform and Load tool to import standard and customized data from transactional systems- Customers, Sales, Revenue, Capacity, Program Expenses...
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MStar™ - Database tool for the media data warehouse - this provides the enterprise data warehouse structure including the full paced transaction history of the sources systems
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MCube™ - OLAP (On-line Analytical Processing) tool to manage and summarize the millions cube subtotals to allow for fast drill-down analysis
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MPort™ - Analysis Presentation and Portal tools - allowing the creation of scorecards, dashboards, reports and visualization in graphs, charts and maps, plus tools to customize the analysis layout for job roles and user
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The Quick Start installation and knowledge transfer process allows for a rapid installation of a comprehensive working enterprise data warehouse. This consists of:
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BIAnalytix™ Business Intelligence Media Modules - MBI™ set that target the specific operational systems within the business. Based on the sources systems different versions of ETL are used to ingest the data to the data warehouse:
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The solution set will include the appropriate METL™ components for the source systems, the extensive MStar™ data warehouse, the appropriate MCube™ OLAP cubes for the application and a portal Mport™ to deploy analysis to users.
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Define Hardware configuration, Software toolsets such as the Microsoft SQL 2012 BI stack, and the necessary staff resource requirements
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Provision of project management and associated certified BI Consulting team
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Training and Knowledge Transfer to client staff
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Administration training
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DBA and BA training on enhancement, reconciliation and workflow
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End user training
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