BIAnalytix Tip Summary: Data Mapping

Datamung is the redundant data that creeps into your data warehouse. Nuisances like misspellings and duplicate clients with different spellings (i.e. things like Ford, Frd, Ford Motors, Ford Inc.) all lead to massive datamung that inevitably end up making your reports inaccurate. Everyone has the same problem and everyone has their own tedious solution. Even in the rare case that all your data is perfect at one point in time, the next day it won’t be. It is an ongoing labor of love to keep your data “clean”.

A breakthrough tool, called BIAnalytix MDM Mapper, is a mapping program specifically tailored to solving this problem. You can easily map your data to master records with a few clicks of the mouse. The program allows you to search, organize, and sort through massive volumes of data allowing you to easily see what mapping has been done and what work is left.

Here is how you use it. Let’s take the four (4) clients above, Ford, Frd, Ford Motors, and Ford Inc. Let’s also say that you have five (5) different operational source systems with these four (4) clients. This gives you twenty (20) different client records that really should be one client, e.g. Ford Motors. Using a fuzzy search of “Ford” BIAnalytix MDM Mapper will display all permutations of “Ford”. BIAnalytix MDM Mapper allows you to filter your data to only display the 20 records of datamung. At this point you simply select the master record to map to, map the twenty (20) records to the one master record, and your work is done. No more complicated spreadsheets or unreadable reports.

With the BIAnalytix MDM Mapper you can map thousands of records in a matter of minutes. You not only will save a massive amount of time but you will finally get the clean reports that you need to make intelligent business decisions. And who doesn’t want that?
BIAnalytix is a Media Business Intelligence system from Decentrix that not only solves that problematic “datamung” but also provides a comprehensive solution for your analytics needs. BIAnalytix includes all the advanced tools necessary to develop and enhance your own in-house BI solution.

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