There is an enormous benefit for senior executives to have the ability to access unlimited drill-down of KPIs. One of the challenges in achieving this ability is the requirement that goals are established for each of these drill-down levels. The effort to establish defined goals manually for all these levels of the company often is daunting and is a fundamental limiting factor for widespread use of KPIs. However, when goals are divided automatically (such as by applying percentage improvement goals), then the execution of the process is simple. The drill-down ability that is then enabled for the KPIs allows you to find the primary contributing sources (sales office, sales rep, agency, advertiser, etc.) that are causing a deviation from the corporate goals so that actions can be taken to either reward individuals (or departments) or take corrective action as needed.