To achieve this, all KPIs must have the following technical criteria:
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A value that can be calculated for every date
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A goal for comparison for every date
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Both a value and a goal for every contributing party in the company
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A graphical indicator of current goal achievement status
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A trend calculation that indicates improvement or otherwise of the KPI over recent time
KPIs generally accumulate business values over a period of time relative to the current date (for example, the current month, or the past rolling 3 months, etc.), and goals must be defined for the same period as the KPI. Thus some KPIs will be based upon a new set of transactions every week or month and be compared to a new goal every week or month. The trend calculation of a KPI should also take such date periods into account by comparing to a past KPI value with a similar period.
BIAnalytix is a Media Business Intelligence system from Decentrix that implements Media KPIs specifically for the management of the goals of Media Groups. BIAnalytix includes all the advanced tools necessary to develop and enhance these KPIs so that they can be customized to the unique metrics of any Media corporation.
