BIAnalytix Tip Summary: How to Personalize your Media KPIs

The original concept of KPIs was based on the concept of a corporate decision to communicate the goals of the company to all levels of the organization including individual staff. The intent was to ensure that individual actions are focused on common goals and constantly measured on what is considered important to corporate success. Consequently, in order for this to be effective, Media KPIs must have relevance to contributing managers and individual staff members. KPIs are perceived important when individuals can make a contribution that influences the successful outcome. Examples are sales executives who can be measured by their sales transactions, or traffic staff (and managers) with order entry and scheduling responsibilities. KPIs defined over these corresponding transactions are then applicable to and can be impacted by the staff concerned.

To achieve the full benefit of defining personal KPIs, they should be displayed in a prominent place for each staff member such as on their personal portal page. KPIs can be drilled by managers so staff will be aware that the status of their personal KPIs is under detailed management review. The KPIs should be recognized as a measure of the performance of the staff member and should be a personal motivational factor towards that defined corporate goal. Some examples of sales KPIs are:

  • Future booked revenue for a salesperson compared to 12% more than future booked revenue last year with a trend compared to the previous month’s KPI value.
  • Average rate for forward bookings compared to 80% of rate card with a trend compared to last month.
BIAnalytix is a Media Business Intelligence system from Decentrix that implements Media KPIs specifically for the management of the goals of Media Groups. BIAnalytix includes all the advanced tools necessary to develop and enhance these KPIs so that they can be customized and personalized to the unique metrics of any Media corporation.

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