BIAnalytix Tip Summary: Business Intelligence ROI for IT

Media Business Intelligence is most effective when placed in the hands of all knowledge workers within the organization. When employees and executives are empowered and more self-sufficient in attaining the information they need to do their job, IT has fewer demands and can spend time more strategically. Equally, for those that still want IT to provide all their reporting as a predefined set of reports, IT can create the new analysis in a fraction of the time it would otherwise take without a BI solution in place. The result is a low total cost of ownership and a more productive and strategic IT department.

Business Intelligence maturity within any organization can take years to develop and requires on-going planning; however it does not need to take years to establish the first phase of a working BI system providing tangible results. The more that BI use is enabled, encouraged and rewarded, the faster corporate-wide adoption will be. This has the consequence of helping to drive and determine the next phases of BI to be implemented since the users will see opportunities and start to demand broader analysis. Even small successes can build the corporate buzz. One good practice is to create a BI circle of excellence with volunteer participants from all the operational groups to help corporate awareness and to be your BI champions and super-users. This group can also play the role of evangelists to make sure “islands” of personalized data bases are not created “on the side”, which undermines the objective for a “single version of the truth” across the corporation.

BIAnalytix is a media data warehouse and business intelligence system from Decentrix begins with the implementation of the “base” traffic data and is enhanced and extended in phases by loading all the other operational system’s data. The maturity and scope of the BIAnalytix data warehouse can grow in parallel with the user’s level of BI sophistication.


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