The corporate mapped record is defined as an additional attribute for the dimension so that analysis occurs over the common identifier which can unify all of the measures from the different operational systems. This is often put into a dimension hierarchy so that the individual operational contributions can be obtained by a drill down from the common consolidated record. Another benefit of Master Data Management as a valuable data cleansing process, is the collecting together of the multiple accounts for the same business member that arise in an operational system over time.

BIAnalytix is an advanced Data Warehouse and Business Intelligence system that supports Master Data Management by either sourcing the record mapping from the incoming data or loading the mapping directly into the data warehouse to provide consolidated reporting across independent media sources.