BIAnalytix Tip Summary: Media Data sources that belong in a Data Warehouse

Your Media data warehouse should be the trusted store for all your business transactional data. Extracting, transforming, and loading hundreds of millions, if not billions, of rows of data can be a daunting task, however, with a priority of goals and dedication to the mission, over time it can be accomplished. The hard work of starting up a data warehouse begins paying off immediately by providing you rich analysis over your whole media business. With the ability to have facts about your business at the fingertips of your executives, managers and employees, better decisions will result which naturally leads to higher productivity and profits.

The following lists the major potential data sources for your Media Data Warehouse:

  1. Traffic Systems
  2. Program Rights Systems
  3. Proposal Systems
  4. Audience Research Data
  5. Master Control Automation Systems
  6. Accounting/Billing Systems
  7. Website visitor traffic
  8. Website Advertising revenue data
  9. Print advertising data

BIAnalytix is an advanced Data Warehouse and Business Intelligence system made up of modules designed to include media data from most of the common sources in a media corporation. The BIAnalytix design realizes the vision of a comprehensive data warehouse and puts the information your executives, managers, and employees need at their fingertips.

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