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This example of a forecasting model is taken from a class of inventory analysis that quantifies what is being sold as the delivery of advertising “impressions” for a campaign rather than simply of the delivery of “time” for a campaign. Inventory analysis for this method of forecasting obviously requires and relies upon projection books of audience levels being prepared for future time periods.
BIAnalytix is a data warehouse and business intelligence system from Decentrix which includes all the advanced tools necessary for forecasts using audience impacts to forecast revenue and can include an unlimited number of audience projection books from your research department.
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