BIAnalytix Tip Summary: Microsoft’s Windows Phone 7 as a BI Front End Tool

Business Intelligence developers are always looking for new and exciting ways to put critical business information into the hands of the managers, executives, and front line decision makers who steer the direction of an organization through their daily choices. The more informed the decision maker, the more likely their decisions will be accurate, timely, and effective. Windows Mobile Phone 7 is a platform that allows the corporate decision maker to have immediate portable information literally in the palm of their hand.


The Windows Phone 7 (WP7) system is a robust smart phone that uses Silverlight, Windows Communications Foundation services, and .NET to connect the user to corporate backend decision support systems like the BIAnalytix Media Business Intelligence product suite. The information stored in BIAnalytix cubes can be accessed through a BIAnalytix WP7 application and web service wherever the user has a cell connection. In addition, previously accessed information can be pulled back up even where cell signals do not exist, such as on airplanes, on trains, etc. By giving users access to their information anywhere and anytime, BIAnalytix on WP7 decouples the decision making process from the desk. Managers can see predictive analytics while on the road; AE’s can see their advertiser’s performance against budget while visiting with clients. Charts, graphs, data grids, KPI lists, and exception reporting are all possible on the BIAnalytix WP7 platform with more functionality being developed daily. BI anywhere, anytime, is emerging as the standard by which Business Intelligence systems will be judged, and BIAnalytix is on the forefront of the trend.

BIAnalytix
is an advanced Data Warehouse and Business Intelligence system that incorporates cutting edge Microsoft technologies like Windows Phone 7 to deliver timely, actionable intelligence to business users on the go.

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