The Portal environment uses the trusted authentication of the user at the time they login to the network to support a personalized view of their access to the corporate information. This personalization occurs in a number of important ways. Their personal filter values (identifying their analysis preferences) can be applied to dashboards to present filtered data for the user's normal day to day responsibilities. Independently, through the data level security, users are only allowed to view their authorized data. Users can also save their own favorite lists and personal reports on their personal home site. So having the Media Business Intelligence reports delivered by a Portal adds considerable personalization and relevance to the analysis, and ensures that individuals have access to all the data they need but only the data that is permitted to them.

In particular, the KPI (Key Performance Indicator) values defined as the agreed corporate wide goals can be automatically filtered to the scope of responsibility of the individual on personal site home pages and dashboards. This presents immediate feedback to the individual in how they are contributing to corporate goals on a daily basis. Portals also provide web browser level access to information. This means that there are no special installation prerequisites that could limit the user's access to this important corporate information.