For example, sales research teams often require regular in depth analysis of many topics such as projected audience, rate card analysis, revenue forecasts, etc. Constructing dashboards incorporating the best analysis web-parts for each of these topics creates a "theme" based dashboard that can both assist in productivity as well as encourage the use of these analysis techniques. Another important feature of multiple analysis web-parts on a dashboard is that one filter panel will control all linked web-parts to change together to analyze the different date period, division or department.

Examples of other Media business themes that can have powerful "theme" based dashboards include:

• Audience Based Revenue Forecasting which has multiple views of the forecast revenue as well as reference information of the audience source books used.
• Sales Office Performance where there are multiple metrics used such as average rate, KPIs, and revenue by multiple dimensions such as channel, salesperson, and product categories.