BIAnalytix Tip Summary: Nominal Spot Length

The Media Business Intelligence system provides analysis on the actual length or the nominal length of the spot. There are situations where a spot length is something other than the typical 5, 10, 15, 30 or 60 second length.


To provide meaningful analysis of an irregular spot length in comparison to its counterpart spots of a typical length, the actual length of spots are nominalized to incremental values such as 5, 10, 15, 30, 60, etc. The actual length of a spot is rounded to the nearest incremental value allowing users to do advance Business Intelligence comparisons on similar spots. The Spot Length dimension will consequently have a small number of values which is also advantageous within a compact decision-making dashboard.

BIAnalytix is an innovative Data Warehouse and Business intelligence system that utilizes both actual and nominal spot length analysis.

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