Advertising

1.	Agency Base Linear Module The BIAnalytix Agency Base Linear Module provides the business intelligence analysis over the data from the agency linear media booking system. This covers the extraction of the campaign budgets and booking details together with the related dimensions. The media bookings include Network Television, Local Television, Cable Networks, Local Cable, Radio Networks and Local Radio. Also included is the loading of the detailed invoice affidavit data to provide the delivery metrics. The facts and dimensions are fully paced to support comparative analysis.
2.	Agency Linear Audience Module The BIAnalytix Agency Linear Audience Module loads the average audience from the survey company and applies them to the Affidavit spots for the campaign’s target demographics. The delivered audience and the cost efficiency can be analyzed against the campaign budgets and targets.
3.	Agency Base Print Module The BIAnalytix Agency Base Print Module provides the business intelligence analysis over the data from the agency print media booking system. This covers the extraction of the campaign budgets and booking details together with the related dimensions for print data. The print bookings include Newspaper Display Ads, Inserts, Outdoor, and Magazine bookings. Also included is the loading of the detailed tearslip affidavit data to provide the delivery metrics. The facts and dimensions are fully paced to support comparative analysis.
4.	Agency Print Circulation Module The BIAnalytix Agency Print Circulation Module loads the circulation from the audit company and applies them to the Affidavit placements for the campaign. The impressions and the cost efficiency can then be analyzed against the campaign budgets and targets.
5.	Agency Base Web Module The BIAnalytix Agency Base Web Module provides the business intelligence analysis over the data from the agency internet media booking system. This covers the extraction of the campaign budgets and booking details together with the related dimensions. Because interactive TV and mobile advertising have common attributes with web site placements, then the media bookings include website banner ads, interactive television, and mobile advertising. Also included is the loading of the media publisher’s delivery statistics as well as the insertion servers comparative impressions and click-thrus. The instrumented client website also provides site visitor transactions supporting the conversion statistics from impressions to click-thrus to conversions.
6.	Agency Geography Module The BIAnalytix Agency Geography Module is a flexible mapping component suite over the agency campaign data designed to leverage the combined power of Microsoft’s Bing Maps platform, the rich analytics of the Decentrix BIAnalytix business intelligence solution, and SQL Server 2008’s geospatial functionality. The module can be exposed to end users through Microsoft SharePoint 2010, Windows Phone7, and SQL Server Reporting Services (using SQL 2008 R2). The Media and Regional dimensions of the campaign have the geography footprint loaded from an external source. Also loaded are the Locations (addresses) of each agency client together with a zip code effectiveness weighting which can be calculated externally based upon distance or drive time. For each client location, the overall effective campaign metrics can be displayed on the map by zip code. Tooltips display the contribution by the different media booking to the overall campaign effectiveness. The Module goal is to support the geographic optimization of the campaign for each client location.
7.	Agency Production Module The BIAnalytix Agency Production Module provides the business intelligence analysis over the data from the agency production job costing system. This covers the extraction of the job budgets and actual job cost items together with the related dimensions including the traffic dimensions of the material. The production costs and revenue, together with the media booking costs and revenue, support the Client Profitability analysis.
8.	Agency Accounts Receivable Module The BIAnalytix Agency Accounts Receivable Module provides the business intelligence analysis over the data from the agency Accounts Receivable system. This covers the extraction of the invoices, adjustments, and payment transactions together with the related dimensions. This supports the aging analysis of the outstanding debts. The General Ledger transactions of these documents are loaded to provide detailed accounts analysis.
9.	BIAnalytix Mobile Presentation Module The BIAnalytix Mobile Module provides business intelligence analysis on your iPad mobile and iPhone devices. Any analysis associated with the Agency Modules that can be produced with SSRS is available for these mobile devices.