The module provides the data warehouse schema, the ETL (Extract Transform and Load) packages, the OLAP (On-Line Analytical Processing) cube, and sample portal dashboards and reports. The application ingests the campaign promotional transactions together with the cost of the campaign impressions. It then loads the Click-throughs to quantify the viewer selections. The module also supports the page view transactions to monitor the viewer interaction and the effectiveness of campaigns. Finally it processes the conversions which result from the promotions to provide ROI analysis.The module is capable of integrating performance statistics across many diverse delivery products within a campaign. Critical Reach and Frequency analysis is implemented by loading the detailed transactions into OLAP analysis.

Because it is an integrated member of the BIAnalytix family, the interactive advanced television metrics can be merged for analysis with the linear TV campaign metrics.

In summary, the Interactive TV module provides a comprehensive solution to the emerging but fast growing advanced television initiatives that are generating massive volumes of data and very challenging analysis problems. It delivers the information necessary to make critical business decisions on time, accurately, and with the confidence that the information is housed in a sophisticated, top-end, enterprise class data warehouse: BIAnalytix.