BIAnalytix_Modules

Phone: 303-899-4000 / A division of Decentrix Inc.

The BIAnalytix Modules: Each licensed BIAnalytix Module forms an open set of detailed configurations and definitions. These open Modules allow you to modify and extend all aspects of the system to continue to evolve to meet the strategic requirements of your corporation

Media Base Module - for Traffic Systems:

Supports data from traffic systems and is the pre-requisite for all other Modules. Each different traffic system requires a separate extraction process into the standard staging schema.

Proposal Module:

Supports data from proposal systems and compliments the sales revenue data in the Media Base Module by retrieving outstanding proposals and contracted revenue per client to allow contracted revenue to be tracked against booked campaigns spot revenue.

Campaign Performance Module:

Supports data associated with Nielsen audience ratings as well as audience projections.

Website Ad Revenue Module:

Supports the revenue associated with website banner ads by loading the campaign details, the insertion statistics, and the website visitor information.

Real-Time Module for Media Base:

This Real Time Module provides the ability to receive the changes to the traffic spots and breaks as well as the automation as-run data during the transmission day and can support analysis on new sales and availability data every few minutes throughout the day.

Program Profitability Module:

This extends the Media Base Module with program rights amortization data to allow projected revenue and projected expense to provide future program profitability analysis for Channel Origination media business.

Accounts Receivable Module:

This Business Intelligence module adds accounts receivable data to the Media Base Module to form an integrated snapshot of the complete Advertiser/Agency status. The accounts receivable data includes aged payment details for each agency. Together with booked and invoiced revenue, this provides the appropriate data feed to a Customer Relationship Management (CRM) system supporting interactive client communication and negotiation.

Interactive TV Module:

This Module uses the booking details from the Interactive TV Traffic system and the delivery statistics from the video server logs and the set top box (STB) audits to analyze the performance in impressions, clickthus and completions.

Revenue Maximization Module:

This Module uses the delivered audience data to project future revenue as a function of rate variations. The functions within this module will recommend pricing changes that have the potential to maximize forecast revenue. Prerequisites for this Module are twelve (12) months of operations for both the Media Base Module and Campaign Performance Module.

Decentrix Inc. 1200 17th Street, Suite 500, Denver, Colorado, 80202 Phone: 303-899-4000

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