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Many KPIs focus on revenue growth and profitability totals and are common for any corporation. However Media groups find essential benefits from KPIs that reflect the special goals for success unique to the Media Industry.
Because KPIs quantify corporate goals, they must be defined first at the corporate level and then adopted as the distributed goals for every contributing level of the corporation.
Specific Media Industry KPIs can be defined around values such as:
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Average rate achieved for 30 second spots
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Audience levels achieved from programming
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Forward orders on the books
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Orders taken in the current period
Some example definitions for Media KPIs could be:
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The average 30 second spot rate booked for prime time over the next 4 weeks compared to a goal of 5% more than the corresponding period last year, trended against last week's value.
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The Cost per Thousand (CPT) Homes delivered over the past 4 weeks compared to the goal of 3% more than the corresponding period one quarter ago trended against last week's value.
BIAnalytix is a Media Business Intelligence system from Decentrix that implements these and other examples of Media KPIs specifically for the management of the goals of Media Groups.
Below are more related Media BI TIPs from the archives. Subscribe to Weekly Tips for archive access.
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-Establish Media Goals as Percentage Improvements
-What makes a Measure a Media KPI?
-How to Personalize your Media KPIs
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Email: Nancy@decentrix.com
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