Consulting Process

The consulting process starts with a dedicated Business Intelligence consulting team and the Decentrix BIAnalytix Media Modules which provide a fast track solution to this media/advertising centric business intelligence requirement.

They execute on an investigative process to identify additional custom key business metrics that monitor corporate performance. From this process they determine where to source those metrics and design the star schema and all contributing dimensions. The end result is presented in a pre-formatted dimension and measure that allows drag and drop analysis and decision making.

How do we Fast Track the implementation

It starts with Decentrix's extensive knowledge of online web commerce, media and entertainment business metrics. It utilizes this knowledgebase and Media Modules that we have previously developed and applies them to activate the Quick Start Media process. In this process we use predefined hardware and software configurations and apply our consulting process that streamlines Installation Management and in-depth client Training.

The Consulting Team

The consulting team consists of experienced media and advertising technologists skilled in the data analysis requirements of these industries.

The first phase of the consulting process begins with a broad analysis of key business metrics requirements and recommends the relevant Media Modules and custom data warehouse extensions to be applied to the business.

This provides a basis for the Decentrix consulting team to offer advice on how to best leverage the BIAnalytix tools and Media Modules for specific company objectives.

Implementation - Starter Kits

The implementation starter kits speed the execution process. We call it Business Intelligence Quick Start because that is what it achieves. Quick Start includes predefined standard components and Media Modules.

These predefined components are made up of the METL™ which transforms media source data into the data warehouse, the MStar™ Data Warehouse design, MCube™ pre-defined cubes and measures, together with MPort™ standard analysis BIAnalytix views/reports and Portal web parts and dashboards.

The Core Media Module starts with commercial revenue and avail capacity and allows for many other data sources such as web revenue, A/R, program rights, and much more.

Sample Business Intelligence Data Flow for Television or Radio (see industries)

Implementation - Software and Hardware

The BIAnalytix solution is built over "best of breed" Microsoft product technology, this includes Windows Server 2003 License for Sharepoint Portal Services together with SQL Server 2005 which accommodates the Data Warehouse, the ETL Integration Services and the OLAP Analysis. The solution also utilizes Microsoft Office for analysis. In many organizations these core applications are existng infrastructure. The hardware requirements are modest server environments for all but the most demanding organizations.

Comprehensive Internal Training

The internal training of staff is extensive and cover the necessary knowledge to manage the BIAnalytix application for a Data Warehouse DBA, Report Analysis BA and a Portal Web Master.

At the operational level the training covers Operational Reconciliation, together with Data Warehouse Extensions and trained for Fast Custom Analysis.
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