Phone: 303-899-4000  A division of Decentrix Inc.
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Decentrix BIAnalytix is a powerful Business Intelligence Solution tailored specifically to the needs of Media, Telecommunications and Advertising companies.

BIAnalytix provides a very rapid way of accessing large amounts of information on sales, inventory, customer and financial history. This information and intelligence is presented in a simple meaningful way to executives in "Dashboards" that displays the performance and trending of the business.

The
Key Performance Indicators (KPIs) of the business are represented in simple to read graphs and tables that are accessible by executive 24/7 through their secure personal web portal. These graphs and tables allow drill down to any level of detail in a matter of seconds (not hours, days or weeks, as with old reporting methods).

A "quick start" is achieved by utilizing our pre-established and proven BIAnalytix OLAP Cubes and Portal Analysis Modules. Decentrix provides an established group of KPIs that are standard performance indicators for the industry and these can readily and easily be customized and built on to expand the breadth of analysis. Our consulting team works with your executives in the implementation and the training of staff to complete a working solution within just 90 days.

Decentrix's executive and consulting team has many decades of experience in the broadcast, cable, satellite and advertising markets in providing sales analysis, traffic, scheduling, programming, and financial systems and many decades of experience in the deployment of web based site development and analytics. We are uniquely positioned not only to understand the analysis of traditional data in these businesses but to also understand the implications of the convergence of traditional media and the Internet.
DASHBOARD MODEL
The Decentrix BIAnalytix toolset provides powerful tools for each component of the Business Intelligence solution:
  • Extract, Transform and Load (ETL) tool to import standard and customized data - Revenue, Capacity Program Expenses...
  • Database tool for the data warehouse - to structure the full paced transaction history
  • OLAP (On-line Analytical Processing) tool to manage all the cube subtotals for fast drill-down analysis
  • Analysis Presentation tools - allowing the creation of scorecards, dashboards, reports and visualization in graphs, charts and maps
  • Portal tools to customize the analysis layout for job roles and users
In online web commerce, media and entertainment where Decentrix has consulted extensively we can fast track an operational system by utilizing the knowledgebase and media modules we have previously developed.

The Quick Start installation and knowledge transfer process consists of:
  • Business Intelligence Media Modules
    • ETL for media source data
    • Data Warehouse schema design
    • Pre-defined Cubes and Measures
    • Standard analysis BIAnalytix views/reports
    • Sample Portal dashboards and web-parts
  • Hardware, Software, and staff resource requirements
  • Installation management
  • Knowledge Transfer
    • Administration training
    • Enhancement training
    • User training
  • Prerequisites
    • Data sources available for extraction to the Data Warehouse

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