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BIAnalytix TIP Summary:
Establishing Key Performance Indicators (KPIs) for Success

Key Performance Indicators are the essential metrics that a corporation uses to measure the health and performance of their business. By providing, adopting and distributing KPIs to every relevant level of the corporation, they contribute powerfully to a media corporation's success by ensuring that every member of staff adopts the same measures of goals and success. However, there are very specific KPI's that are relevant to the Media Industry.

Many corporate KPIs focus on revenue growth and profitability totals and these are common measures for any corporation. However Media groups track performance and growth with certain very specific metrics and it is essential that the benefits that are possible from KPIs do correctly reflect the special goals for success that are unique to the Media Industry.

What is the key to the successful implementation of Media KPIs?

Because KPIs quantify corporate goals, they must be defined first at the corporate level and then adopted as the distributed goals for every contributing level of the corporation.

Specific Media Industry KPIs can be defined around values such as:

- Average rate achieved for 30 second spots
- Audience levels achieved from programming
- Forward orders on the books
- Orders taken in the current period

Some simple examples of definitions for Media KPIs are:

- The average 30 second spot rate booked for prime time over the next 4 weeks compared to a goal of X% more than the corresponding period last year (X% being the goal for increased rates), trended against last week's value.

- The Cost per Thousand (CPT) Homes delivered over the past 4 weeks compared to the goal of Y% more than the corresponding period one quarter ago trended against last week's value (Y% being the increased goal over the prior quarter).

BIAnalytix is a Media Business Intelligence system from Decentrix that implements these and many other examples of Media KPIs specifically for the management of the goals of Media Groups. BIAnalytix includes all the advanced tools necessary to develop and enhance these KPIs so that they can be customized to the unique metrics of any Media corporation.