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In Part 1 of this interview, we talk with Wayne Ruting, CEO of Decentrix, about why BI matters, how BI is not simply providing reports in a transactional application, and we learn more about Decentrix and their BIAnalytix offering. Read more ...
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As their jobs become increasingly complex, station group CEOs are looking for ways to gain quick access to financial and sales information from their far-flung stations and sort through it effectively so that they can identify and act on problems. Read more ...
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Although industry, corporate and institutional knowledge coupled with a keen sense of intuition certainly comes in handy when managing in today’s business dynamics, it is no longer sufficient in making business decisions, especially in Media. A key ingredient for establishing a major competitive advantage is the use of Business Intelligence by Media companies. Read more ...
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About Decentrix, Inc.
The BIAnalytix Business Intelligence solution from Decentrix is a comprehensive data analysis tool for media corporations. BIAnalytix provides real-time analysis for both linear and web-based programming and advertising content business models. Decentrix, founded by media industry veterans, is also a provider of patented software solutions that enable corporations to build and manage sophisticated e-commerce Web sites, disseminate and control Web-based content, and analyze advertiser and site visitor behavior. Decentrix is headquartered in Denver. More information can be found at www.bianalytix.com and www.decentrix.com.
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