The data used in the METL™ process can come from any media application or system. It may be from an accounting system, a traffic system, program management, sales proposal system, media buying system, sales pacing system, audience survey data, as-run audit data, web logs, PPC and banner click-thrus and many more potential sources.
In summary, Decentrix provides the METL™ to extract and transform these media/advertising/web data sources into a uniform repository that can be effectively analyzed.
The BIAnalytix media data warehouse - MStar™:
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Can be loaded from disparate sources such as
sales, sccounting, inventory and third party industry sources, spreadsheets etc.
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Unifies shared dimensions including
customers, programming, content, products, sales etc.
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Remains flexible for proprietary data and allow unique relevant data sources to be added to the mix.
