1 Media Key Performance Indicators
1.1 Establishing Key Performance Indicators (KPIs) for Media Success
1.2 The Power of KPIs that define Goals as Percentage Improvements
1.3 How are Media Key Performance Indicators defined?
1.4 The Power of Strategic Planning with KPIs
1.5 How to Personalize your Media KPIs
1.6 Key Performance Indicators (KPIs)
1.7 Key Performance Indicator (KPI) Goal Definition
2 Media Data Integrity and Security
2.1 Transactional Security for Sarbanes Oxley (SOX)
2.2 Confidence about the data held in the data warehouse
2.3 Analysis of Historical Attributes
2.4 Media Many-to-Many Relationships
2.5 Visual Totals displayed on Business Intelligence Analysis Reports
2.6 Data Based Security
2.7 Group Based Security
2.8 Sales Management Data Security
2.9 Media Dynamic Security
2.10 Account Executive Data Security
3 Media Data Warehouse and Business Intelligence Benefits
3.1 Preserving Institutional Memory
3.2 Business Intelligence ROI for IT
3.3 Master Data Integration
3.4 Single Version of the Truth
3.5 Media Data sources that belong in a Data Warehouse
3.6 The Media Data Warehouse and Sarbanes Oxley compliance
4 Actionable Media Intelligence
4.1 Designing for Actionable Intelligence
4.2 The Power of Detailed Media Pacing Comparisons
4.3 Media Analysis presented in Tables verses Bar-Charts
4.4 The Power of Detailed Media Pacing Comparisons
4.5 Media Causality Hierarchies for Actionable Analysis
4.6 Exception Only Analysis
4.7 Notification Analysis
4.8 Calculation only Dimension Levels
4.9 Analyzing the profitability of future Programs
5 Media Revenue Forecasts
5.1 Traditional Projection Reports vs Revenue Forecasting
5.2 Try to always include Forecasts on Reports
5.3 Use Last Year's Pacing to Forecast Future Revenue
5.4 Using Fiscal Reporting Calendars for Forecasting
5.5 Use of Audience Impacts to Forecast Revenue
5.6 How to Forecast Inventory Sellout
5.7 Using Unsold Time to Forecast Revenue
6 Media Portals
6.1 Why is a Corporate Portal vital to your BI Initiatives?
6.2 Benefits of Providing Employees a Personal Portal Workspace
6.3 The Power of Theme-based Dashboards
6.4 Personalize Analysis with Auto Filtered Dashboards
6.5 Exporting Data from the Media Business Intelligence Portal
6.6 Comparing Pull Analysis versus Push Reporting
6.7 Upgrading to SharePoint 2010
6.8 Benefits of Dashboards
6.9 Fundamentals of Dashboard Design
6.10 Microsoft’s Windows Phone 7 as a BI Front End Tool
7 Intelligence Reporting Techniques
7.1 Paced Campaign Share as a performance measure?
7.2 Spot Duration Equivalency for Average Rates
7.3 Valuing Unsold Time
7.4 Duration scaling for Audience
7.5 Calculating projected program profitability
7.6 Automated Reconciliation Reports
7.7 Minimum Rate Analysis for BI
7.8 Logarithmic Rate Analysis for BI
7.9 Alphabetic hierarchies
7.10 Cascading Many to Many Dimensions
7.11 Subscribing to SSRS reports in SharePoint
7.12 Equivalent Length Measures
7.13 Handling special characters in OLAP
7.14 Sales vs. Transmission Analysis
7.15 Nominal Spot Length
8 Media Business Intelligence Presentation Performance
8.1 Media Calculated Measure performance
8.2 Fact Table Partitioning
8.3 Database Table Partitioning
8.4 Role Playing Dimension
9 General Information
9.1 Data Mart vs. Data Warehouse
9.2 The Plumbing behind the Magic
9.3 What is a surrogate key, and why should I care?
9.4 Recipe for a new dimension
9.5 New BI Technology in SharePoint 2010
9.6 Benefits of SQL Server Reporting Services deployment in SharePoint Integrated Mode
9.7 Benefits of Perspectives in OLAP Cubes
9.8 Multiple Account Executive "Types" per Order and resulting BI Analysis
9.9 Cube Partioning
9.10 Benefits of a Staging Cube
9.11 New Features of SQL Server 2008 R2
9.12 Usage Based Aggregations
9.13 OLAP Aggregation Design
9.14 Benefits of Parallel Data Warehouse
9.15 Get a Free NAB Exhibits Pass
9.16 Rate Card Histogram
10 Media Master Data Management
10.1 The art and science of Master Data Management
10.2 Data Mapping
11 Data warehouse and Business Intelligence Operations
11.1 Using SSRS to Email Business Exceptions
11.2 Business Intelligence Reporting Tools
11.3 Microsoft’s Parallel Data Warehouse
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