Phone: 303-899-4000  /  A division of Decentrix Inc.
1 Media Key Performance Indicators
1.1 Establishing Key Performance Indicators (KPIs) for Media Success
1.2 The Power of KPIs that define Goals as Percentage Improvements
1.3 How are Media Key Performance Indicators defined?
1.4 The Power of Strategic Planning with KPIs
1.5 How to Personalize your Media KPIs
2 Media Data Integrity and Security
2.1 Transactional Security for Sarbanes Oxley (SOX)
2.2 Confidence about the data held in the data warehouse
2.3 Analysis of Historical Attributes
2.4 Media Many-to-Many Relationships
2.5 Visual Totals displayed on Business Intelligence Analysis Reports
2.6 Data Based Security
2.7 Group Based Security
3 Media Data Warehouse and Business Intelligence Benefits
3.1 Preserving Institutional Memory
3.2 Business Intelligence ROI for IT
3.3 Master Data Integration
3.4 Single Version of the Truth
3.5 Media Data sources that belong in a Data Warehouse
3.6 The Media Data Warehouse and Sarbanes Oxley compliance
4 Actionable Media Intelligence
4.1 Designing for Actionable Intelligence
4.2 The Power of Detailed Media Pacing Comparisons
4.3 Media Analysis presented in Tables verses Bar-Charts
4.4 The Power of Detailed Media Pacing Comparisons
4.5 Media Causality Hierarchies for Actionable Analysis
4.6 Exception Only Analysis
4.7 Notification Analysis
4.8 Calculation only Dimension Levels
4.9 Analyzing the profitability of future Programs
5 Media Revenue Forecasts
5.1 Traditional Projection Reports vs Revenue Forecasting
5.2 Try to always include Forecasts on Reports
5.3 Use Last Year's Pacing to Forecast Future Revenue
5.4 Using Fiscal Reporting Calendars for Forecasting
5.5 Use of Audience Impacts to Forecast Revenue
5.6 How to Forecast Inventory Sellout
5.7 Using Unsold Time to Forecast Revenue
6 Media Portals
6.1 Why is a Corporate Portal vital to your BI Initiatives?
6.2 Benefits of Providing Employees a Personal Portal Workspace
6.3 The Power of Theme-based Dashboards
6.4 Personalize Analysis with Auto Filtered Dashboards
6.5 Exporting Data from the Media Business Intelligence Portal
6.6 Comparing Pull Analysis versus Push Reporting
7 Intelligence Reporting Techniques
7.1 Paced Campaign Share as a performance measure?
7.2 Spot Duration Equivalency for Average Rates
7.3 Valuing Unsold Time
7.4 Duration scaling for Audience
7.5 Calculating projected program profitability
8 Media Business Intelligence Presentation Performance
8.1 Media Calculated Measure performance
9 General Information
9.1 Data Mart vs. Data Warehouse
9.2 The Plumbing behind the Magic
9.3 What is a surrogate key, and why should I care?
9.4 Recipe for a new dimension
10 Media Master Data Management
10.1 The art and science of Master Data Management
10.2 Data Mapping
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