Television

Phone: 303-899-4000 / A division of Decentrix Inc.

Television Media Groups typically have distributed local stations with traffic systems from one or more vendors but with common agency campaigns across the properties.

Below are some examples of the exclusive modules we have developed to streamline the process of gathering and reporting critical data.

	Traffic Base Module This module supports the advertising spot revenue and capacity analysis from the traffic system data.
	Campaign Performance Module The Traffic Base Module is extended by this module to add the automation reconciled as-run data and the surveyed audience delivery data to support secure agency campaign delivery analysis.
	Real Time Traffic Module This module extends the Traffic Base module and the Campaign Performance module to source edits to orders and logs in real time as well as source the Automation as-run data in real time to provide both a real time data warehouse and real time OLAP cubes for real time portal monitoring.
	Content Profitability Module This business intelligence module extend the Traffic Base Module with the Program Rights Amortization data to allow Revenue and Expense to provide projected program profitability analysis.
	Customer Relationship Management Module This business intelligence module adds the Accounts Receivable data to the Traffic Base Module to form an integrated snapshot of the complete Advertiser/Agency historical comparative analysis supporting interactive client communication and negotiation.
	Revenue Maximization Module This module extends the Campaign Performance module using the delivered audience data to project future revenue as a function of Rate variations to recommend the pricing changes to maximize revenue.

Decentrix Inc. 1200 17th Street, Suite 500, Denver, Colorado, 80202 Phone: 303-899-4000

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