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Business Intelligence Systems are designed to provide very fast (in seconds), responses to analysis enquiries about business metrics and Key Performance Indicators. However they are not simply constrained to a "20 thousand foot" view, they also have the ability to drill down on the metrics or KPIs to allow interactive investigation of the detailed data and the underlying reasons for business trends. With these decision support systems in place, management decisions at every level of the organization can be informed of decisions that are supported by facts.
The Decentrix BIAnalytix Business Intelligence Solution is based on the latest generation cutting edge technology, which is built over OLAP cube technology with dimensions, measures and calculated metrics. Once deployed in an organization, it quickly becomes fundamental to success, mission critical and integral to an organization's operations and decision making process.
Historically, media companies have had the traditional view that operational systems (traffic, sales, accounting, program management) should have the ability and flexibility to provide all the analysis necessary for the organization to effectively operate and for them to formulate their strategic decisions.
Unfortunately these systems are rarely integrated and the reporting is slow and cumbersome. As media companies have grown in size and complexity these issues have become progressively more challenging.
Some questions that are worth asking yourself are:
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How many times have you waited all night for a critical report only to not have it complete?
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How many times have you waited all night for a report only to have it leave you with ten more questions that you would like to get instant answers to make the right decision?
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How many times have you found other pressing issues facing you today by the time you finally have what you needed for yesterday or last week?
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How many times have you wanted a specific analysis, but since the data resided in two or more proprietary systems you were unable to do so without massive effort?
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